Our self-esteem development project for 2018 is themed ‘Beyond the Surface’ and the aim is to help young girls see that there is way more to them than how they look, to encourage them to live their lives maximally and not define their worth based on their physical appearances.
Our plan is to get this message out and teach as many young girls as we can, through physical outreaches and digital platforms. For a start, we hosted a successful hangout on the 6th of October, 2018 with a couple of teenagers in Ota, Ogun State. It was a really fun hangout where we played, learned, shot photos for the campaign we intended to run online and made a cool video too.
Our next course of action was pushing the message online through the #beyondthesurfacecampaign on digital platforms, such as this blog, Instagram, Facebook, YouTube, and Twitter.
What we did.
.1. We shared creeds. These were like personal affirmations with which we told people that despite what we look like, fine girl or not, there is so much more to us. We then implored people to write out theirs, take a picture with it and tag us or send it to us (via Instagram DM @beyondthesurface.ng or email – firstname.lastname@example.org).
.2. We also shared stories on the blog of people who despite having a stereotypical physical appearance were living their lives as healthy, happy people.
You can find all the stories here.
The campaign started on Saturday, 15th December 2018 and ended January 31st, 2019. It gathered a lot of participation and we reached in total over 19,000 people. Big thank you to everyone who partook, supported, shared, and contributed to the success of this project one way or the other. Big thank you!
Even though the campaign has ended, the project does not end here. Going forward, we intend to keep teaching young girls about self-esteem in our communities and schools. For this cause, we’d be glad if you could extend an invite to us to come to teach at your school, community, event or any other sphere of influence you have.